Matt Rivas

Matt Rivas is a seasoned professional in digital media and programmatic advertising, currently serving as a Manager of Digital at Digitas North America, where responsibilities include planning digital media campaigns for luxury brands and collaborating with publishers for campaign activations. Prior experience includes roles as a Senior Analyst for Programmatic at Sephora, where management of programmatic and YouTube campaigns took place, and as a Programmatic Analyst at MediaMath, focusing on programmatic advertising campaign success for direct-to-consumer clients. Additional experience spans positions at dunnhumby as a Customer Engagement Associate and internships at the California Pharmacists Association, as well as significant academic involvement at the University of San Francisco, culminating in a Bachelor’s degree in Business Administration and a Fashion Industry Essentials Certificate from Parsons School of Design.