Michael Nicastro is a seasoned technology executive with extensive experience in quality assurance, technology optimization, and business growth. Currently serving as Senior Vice President of Technology at Digitas North America since June 2018, Michael focuses on brand protection, process improvements, and accessibility compliance while partnering with media teams to enhance efficiency in content creation. Previous roles at Digitas include VP Group Director and VP of Technology, where Michael led initiatives in quality assurance and business development. Prior to Digitas, Michael held leadership positions at AwareX, Catalina Marketing, Modiv Media, and Passkey, demonstrating a consistent commitment to elevating software quality and operational excellence. Michael holds a Bachelor of Science degree in GIS and Computer Science from UMass Boston.
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