Winnie Chen

Winnie Chen is an experienced media planner currently employed at Digitas North America since June 2023, working on the Crocs account and previously as an associate media planner for LVMH. Prior to this, Winnie served as a marketing assistant at Prudential Financial from August 2021 to January 2023, where responsibilities included managing large-scale marketing campaigns and enhancing revenue through lead generation. An internship as a sales/account executive at InsuredTY involved conducting market research and producing web content, while involvement with the Vietnamese Student Association at Baruch College included organizing events and boosting member engagement. Earlier experience as a student tutor at Elite Learning Group and a wedding planner at Rong Cheng Florist further showcases a diverse skill set. Winnie holds a Bachelor of Business Administration in Marketing from Baruch College, earned in 2023.