Laurens Aertssen

Laurens Aertssen is a seasoned professional in digital analytics with extensive experience in various roles across several organizations. Currently serving as a Senior Digital Analytics Expert at Dignify since January 2025, Laurens also holds a similar position at MEDIALAAN - de Persgroep Advertising since September 2017. Previous experience includes roles at addData and B-New, where Laurens was a Co-Founder. Notable positions also include Digital Analyst at BNP Paribas Fortis and Hello bank!, as well as a Business Consultant at BitPulse. Early career experiences feature a role as Traffic Acquisition & Retention Manager at The AOC Group and internships in IT and campaign management. Laurens holds a Master's degree in Applied Economics with a major in Marketing from KU Leuven and a postgraduate degree in Digital Marketing and Communication from EHSAL Management School.