Matt Cross

Matt Cross currently serves as the Head of Region South East at Dignity Plc since September 2024. Prior to this role, Matt held the position of Regional Manager at Gopuff from October 2021 to September 2024, where responsibilities included leading teams, ensuring safety and process compliance, and driving growth and category management. Previously, Matt was the Regional Manager South at Fancy for a brief period in 2021 and held the Head of Retail Partnerships role at Holland & Barrett from June 2015 to January 2020, overseeing the operational control of various store formats. Matt has also served as Regional Manager at Poundland & Dealz from July 2013 to May 2015, managing over 120 stores and ensuring financial accountability, and began their career as an Area Business Manager at the same company. Educational background includes A Levels in Maths, History, and Economics from King Edwards Southampton.