David Boon

David Boon is an accomplished entrepreneur and business leader with extensive experience in data-driven consultancy and strategic marketing. As Founder and CEO of dijuno since August 2018, David leads a team focused on enhancing data clarity. Concurrently, as Founder and Managing Director of Fraction Ltd since January 2011, David specializes in transforming customer insights into growth strategies. Previous roles include Director of Consulting at Kantar Retail and Strategic Consultant for the UK Government. David's career began at Procter & Gamble, where significant contributions were made in sales and marketing across various roles. David holds a Master's degree in Natural Sciences from the University of Cambridge.