Sonia Mancy

Sonia Mancy is an accomplished marketing professional with extensive experience in strategic marketing and business management. Currently serving as Directrice Go to Market Strategy at DIM since January 2021, Sonia has previously held senior marketing roles at Hanes France, including Directrice Marketing France and Directrice Marketing Intimates Western Europe. With a strong foundation in trade marketing and product management developed during tenure at DIM and Chesterfield, Sonia has successfully implemented promotional strategies, managed multi-million euro budgets, and led cross-functional teams to enhance brand performance. Sonia's educational background includes a degree in marketing and management from IDRAC Lyon.