Lara Modder

Lara Modder is a skilled marketing professional with extensive experience in digital marketing and analytics. Currently serving as a Senior Paid Search Analyst at Direct Agents since June 2023, Lara has previously advanced through various roles at the same company, focusing on Google Ads campaign optimization and leveraging analytics tools. Prior experience includes an Operations and Marketing Internship at Virtusa, where Lara facilitated communication between recruiters and candidates, as well as internship roles at Interpreters Unlimited and Leo Burnett, handling marketing content and public relations materials. Lara holds a Master of Science in Marketing from New York University and a Bachelor of Arts in International Business from UC San Diego, where leadership experience included a Vice Presidency in Marketing for Phi Beta Lambda, achieving a significant membership growth.