Sam Lee is a Senior Design Strategist and Creative Entrepreneur currently based in Washington, DC. They lead digital UX strategy at Direct Development, guiding teams in adopting innovative design tools while supporting marketing efforts with on-brand assets. Previously, Sam served as a Senior UX/UI Designer at Teal Media and held various design management roles at Direct Development, where they developed creative strategies for clients. With a passion for storytelling and innovation, they also co-founded Umami House Music, focusing on creative and marketing operations. Sam's diverse experience extends to photography, having collaborated with brands aligned with their creative vision.
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