Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The company's subsidiaries Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions manage approximately 79,000 clients monthly, generating over 98 billion impressions per month across display, CTV, in-app and other media channels. The company has been named a top minority-owned business by The Houston Business Journal.

Advertising

Business Development

Enterprise Software

Direct Digital Holdings

Direct Digital Holdings' headquarters in Houston, United States

Mark D. Walker

Kristie MacDonald

Maria Vilchez Lowrey

Anu Pillai

Keith Smith

Diana P. Diaz

The Leadership Team at Direct Digital Holdings is responsible for setting the strategic direction of the company, overseeing operations across its subsidiaries, and ensuring financial and technological growth. Comprising key executives such as the CEO, CFO, CTO, and other senior leaders, the team focuses on optimizing performance, driving innovation, and fostering a vibrant company culture to maintain its competitive edge in the digital advertising space.

Leadership Team

The Finance and Accounting team at Direct Digital Holdings is responsible for managing the company's financial health and ensuring accurate financial reporting. Key activities include overseeing budget planning, financial forecasting, and yield management to optimize revenue. This team ensures compliance with financial regulations, prepares financial statements, manages accounts payable and receivable, and performs detailed financial analysis to support strategic decision-making across the company's subsidiaries.

Finance and Accounting

The Marketing and Human Resources team at Direct Digital Holdings is responsible for orchestrating strategic marketing initiatives and managing key HR functions. The Vice President of Marketing and Event Marketing Manager drive brand awareness and engagement through targeted campaigns and events. Meanwhile, the Human Resources Specialist, VP of People & Culture, and Director of Talent Acquisition focus on employee recruitment, retention, and overall organizational culture, ensuring the company attracts and maintains top-tier talent across its diverse business units.

Direct Digital Holdings

Org chart

Teams

Leadership Team

Finance and Accounting

Marketing and Human Resources

Offices

Direct Digital Holdings

Org chart

Teams

Leadership Team

Finance and Accounting

Marketing and Human Resources

Offices

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