Part of the Panavision group, Direct Digital is a leading photographic equipment rental facility with offices in London, Manchester, and Paris. We are committed to delivering ground-breaking service and advice, to photographers worldwide.

An extensive range of products, including the latest in HD camera and LED lighting technology, plus continual investment throughout every aspect of its business means Direct Digital is the perfect choice for every photographic project.

Based adjacent our premises at Waterloo is our 2000 sq ft studio space with infinity cove. With our lighting and camera store based right next door, you can decide on the day what equipment you might need, get expert advice from one of our dedicated studio assistants or road test the latest kit in a studio environment.

Direct Digital is the UK’s largest stockist of background paper, we hold every colour in all the popular sizes. We are also an authorised dealer stockist for Lee Filters, carrying a large inventory of lighting gels; these are available by the roll or the meter.

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Direct Digital

Direct Digital's headquarters in London, United Kingdom

This department focuses on identifying growth opportunities and building strategic partnerships to enhance the organization's market presence.

Business Development

This department is responsible for high-level strategic management and decision-making across the organization.

Executive Leadership

This department manages the processes and functions related to the rental of equipment and services.

Rental Operations

This department is responsible for providing technical support and equipment for lighting and camera operations in various productions.

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Executive Leadership

Rental Operations

Production Services