At Direct Lending, we believe every hardworking adult deserves access to legitimate, safe, and affordable financing. Yet in Malaysia, only 25% of adults—and just 15% of the B40—borrow from licensed institutions (World Bank, 2017). This gap leaves millions vulnerable to scammers and illegal lenders.

We set out to revolutionise borrowing by building a platform that empowers people to pursue their dreams, meet essential needs, and live better lives.

🌟 Our Journey
Founded in 2016 as a digital lending marketplace, connecting borrowers with 30+ reputable financing providers. To date, 150,000+ loan eligibility checks completed.

In 2022, launched Malaysia’s first Syariah-compliant auto service financing, enabling car owners to repair their vehicles instantly.

Expanded in 2022–2024 to support micro-SMEs and provide takaful renewal financing. Today, we partner with 2,000+ workshops and agents (including PETRONAS AutoExpert, PROTON, MyEG, Tan Chong Insure).

Disbursed RM600M+ in financing with a proven, profitable model.

🏆 Recognition
Malaysia Fintech Frontier Awards 2023 – Top Rising Star
The Star Outstanding Business Awards 2023 – Best Use of Technology (Silver)
Top in Tech Innovation Award – Most Promising Growth Company (Merit)
Cradle CIP300 (2019) & MaGIC Global Accelerator (2017) alumni

👥 Our Team
From a 2-person startup to a 50-strong team of marketers, technologists, data scientists, product builders, loan consultants, credit analysts, collectors, and business developers. Together, we’ve earned 7,000+ 5★ Google reviews, partnered with 2,000+ merchants, and built a trusted brand Malaysians rely on.

🚀 Why Join Us?
We’re not just building products—we’re reshaping financial inclusion in Malaysia. If you’re passionate about impact, technology, and growth, Direct Lending is where you can make your mark.

Direct Lending

Yik Seong Hui

This department focuses on assessing and managing credit risks to ensure financial stability and informed lending decisions.

Credit Analysis

This department manages and oversees loan processing and customer service related to credit operations.

Credit Operations

This department manages interactions and support for customers and merchants, ensuring efficient resolution of inquiries and issues.

Customer Support Services

This department drives the overall commercial strategy and direction of the organization.

Commercial Leadership

This department provides expertise in loan consulting and execution to assist clients with their financing needs.

Direct Lending

Org chart

Teams

Credit Analysis

Credit Operations

Customer Support Services

Commercial Leadership

Loan Services

Offices

Direct Lending

Org chart

Teams

Credit Analysis

Credit Operations

Customer Support Services

Commercial Leadership

Loan Services

Offices

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