Will Morrison is a seasoned professional in the field of digital optimization and experience design, currently serving as Experience Design Lead at Direct Line Group since August 2019, following roles as Senior UX Designer and Digital Optimisation Specialist. Previous experience includes positions such as Digital Optimisation Manager at reed.co.uk and Digital Personalisation & Optimisation Manager at The Rank Group plc. Will's earlier career featured responsibilities as Digital Manager (UX & Web) at CWC Group and Desktop Systems Engineer at BlackRock, among other roles. Will holds a Master’s Degree in Web Design and Content Planning from the University of Greenwich, where graduation was achieved with distinction.
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