Karen Towler

Head of Marketing at DirectID

Karen Towler is the current Head of Marketing at DirectID. Prior to their current position, Karen served as Marketing Manager at Bad Dinosaur from October 2020 to October 2021. In this role, they were responsible for seeking out challenges and opportunities for improvement within the marketing department and project managing the implementation of solutions. During their time at Bad Dinosaur, Karen successfully implemented GDPR for marketing, helped bring in an on-site creative agency, delivered and configured a SAAS workflow system (Workfront), and coordinated data migration strategy for Pay+ migration into Tesco Bank.

Before their role at Bad Dinosaur, Karen served as Operational Excellence Manager at Tesco Bank from July 2015 to October 2020. In this role, they were responsible for seeking out challenges and opportunities for improvement within the marketing department and project managing the implementation of solutions. During their time at Tesco Bank, Karen successfully implemented GDPR for marketing, helped bring in an on-site creative agency, delivered and configured a SAAS workflow system (Workfront), and coordinated data migration strategy for Pay+ migration into Tesco Bank.

Prior to their role at Tesco Bank, Karen served as Marketing Manager at Exsurgo from July 2014 to June 2015.

They work with Clare Mccaffery - Chief Commercial Officer, Karen Henderson - Head of Employee Experience, and Josh Hodgson - Customer Success Manager. Their manager is James Varga, CEO & Founder. A direct report to Karen Towler is and Lucy Lloyd - Website Manager & Communications Designer.

Timeline

  • Head of Marketing

    Current role

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