We're the performance marketing agency for software brands that delivers what others only promise.

We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions.

Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.



Marketing

Directive

Directive's headquarters in Irvine, CA, United States

The Mexico office focuses on innovative digital design solutions, enhancing user experiences for a diverse range of clients.

Mexico

Garrett Mehrguth

Richard Uruchurtu III

Tony Orelli

Sean Baker

Carrie Muehlemann

Robert James

Tanner Shaffer

This department focuses on strategizing, executing, and optimizing paid media campaigns to achieve client goals.

Paid Media Management

The Marketing and Media Strategy team at Directive specializes in driving performance marketing initiatives for software brands. Through a combination of organic search (SEO), paid media strategies, and performance creative, this team works to exceed client goals in lead generation, opportunities, deals, and revenue. Utilizing business intelligence solutions, the team provides data-driven insights to optimize marketing campaigns and achieve measurable results.

Marketing and Media Strategy

This department focuses on creating and implementing strategies to drive customer interest and engagement through various marketing channels.

Demand Generation

This department focuses on developing and executing strategies to create and distribute engaging content that enhances brand awareness and drives audience engagement.

Content Marketing

This department focuses on generating demand and creating content to support marketing initiatives.

Marketing Operations

This department focuses on creating visual content and user experiences across digital platforms.

Directive

Org chart

Teams

Paid Media Management

Marketing and Media Strategy

Demand Generation

Content Marketing

Marketing Operations

Digital Design

Offices

Directive

Org chart

Teams

Paid Media Management

Marketing and Media Strategy

Demand Generation

Content Marketing

Marketing Operations

Digital Design

Offices

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