Matt Minor

Demand Gen Lead at Directus

Matt Minor is a seasoned marketing professional with extensive experience in demand generation, content strategy, and growth marketing across various industries. Currently serving as Demand Gen Lead at Directus, Matt has previously held leadership roles, including Director of Growth at Tradeswell and Sr. Marketing Manager for Content Strategy at Koalafi, where significant content initiatives were implemented for demand generation in the fintech sector. Matt's earlier roles include Growth & Content Marketing Manager at Hatch, where impressive growth metrics were achieved, and Director of Marketing at Cobb Technologies, overseeing comprehensive marketing strategies. With a Bachelor's Degree in Communication and Media Studies from Virginia Tech and an Associate's Degree, Matt has a solid educational background complementing a diverse professional career.

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