Abby Ruffkess is a marketing leader with over a decade of experience in developing go-to-market strategies that promote business growth in both commercial and nonprofit sectors. Currently serving at DIRECTV for BUSINESS, Abby creates multi-channel marketing campaigns that exceed sales activation goals and enhance accessibility through tailored nonprofit programs. Abby's previous roles include Senior Account Manager at IMG LIVE, LLC, and Account Manager at LEJ Sports Group, where they led teams and managed significant projects in client service and event logistics. Abby holds a BA in Public Relations/Marketing from Georgia State University.
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