Albert Lau

Albert Lau is a seasoned subject matter expert in the television and streaming marketplace, currently serving as Principal of Analytics at DIRECTV. With a Bachelor’s Degree in Engineering and Management Systems from Columbia University, Albert has developed a big-picture understanding of media consumption patterns and the convergence of traditional and streaming media. Having previously held significant roles at Omnicom Media Group and Annalect, Albert is recognized for problem-solving skills and expertise in multi-currency measurement and analytics, contributing valuable insights to enhance marketing strategies. Throughout their career, Albert has been at the forefront of industry changes, including the pivotal transition to DVR metrics in 2007.