Bethany Atchison is a seasoned professional currently serving as the Senior Director of Growth for MyFree DIRECTV since 2025, while also founding BADMF Consulting. Previously, they held various strategic and managerial roles in digital media at OMD USA and MediaCom. With extensive experience in distribution partnerships at Vevo and Showtime Networks Inc., they have honed their skills in acquisition and media strategy. Bethany earned a Bachelor of Science in Art Education from Hofstra University and an MBA in Marketing from Baruch College.
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