Brian Chu is the Lead Media Manager, Paid Search at DIRECTV, bringing over seven years of experience in paid search media digital marketing. They have demonstrated a strong ability to optimize campaigns and drive growth through data-driven strategies, managing seven-figure monthly budgets across various digital advertising platforms, including Google Ads and Bing Ads. Previously, they held positions as a CRM Specialist at OEC Group and SEM Specialist at Newegg, achieving significant increases in click-through rates and conversion rates through innovative campaign management. Brian is currently pursuing a Bachelor of Arts in Business/Managerial Economics at California State University, Fullerton.
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