Devin Lawson is a strategic leader and performance coach with 30 years of experience in leadership development, strategic implementation, and performance management. They have held various roles at AT&T and DIRECTV, including Performance Consultant and Sr. Manager in Customer Loyalty. Devin specializes in aligning business goals with operational outcomes, transforming underperforming teams, and implementing AI-driven systems for accountability and growth. Currently, they are focused on building frameworks and tools that enable leaders to shift from reactive oversight to proactive impact.
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