James Lin is the Senior Director of Data Science at DIRECTV, where they apply their extensive expertise in marketing data analytics. They previously held positions as a Senior Economist at Pacific Economics Group Research LLC and as a Managing Consultant at Navigant Consulting. Their experience also includes serving as the Director of Brand Marketing Analytics at Catalina Marketing and as a Principal Data Scientist at Verizon. Additionally, James contributed to academia as an Adjunct Instructor of Economics at Glendale Community College. They earned both a BA and an MA in Economics from UC Irvine.
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