John Doehler

John Doehler is the VP of Ad Tech/Engineering at DIRECTV, where they lead the Media Ad Tech team supporting a $1.7B advertising business. With a background that includes founding the first ad tech organization at AT&T in 2007, John played a pivotal role in growing U-Verse's ad revenue from $0 to over $750M by 2015. They also managed key Ad Tech workstreams during the acquisitions of DirecTV in 2015 and Warner Media in 2017. Prior to their current role, John held various positions at AT&T and Xandr, excelling in strategic planning, software development, and program management. John earned a Bachelor of Science in Mathematics from Bucknell University in 1987.