Jonathan Smith

Jonathan Smith is a seasoned marketing executive currently serving as the Sr. Director of CRM & Campaign Operations at DIRECTV, where they drive enterprise CRM strategy for over 10 million customers. With nearly 15 years in the industry, Jonathan has led teams in customer acquisition and retention across a variety of sectors, including a major ski resort operator and a SaaS startup. Previously, they held significant roles at companies like Vail Resorts, where they grew customer engagement and revenue substantially, and at Ascent360, where they developed data-driven client strategies. Jonathan’s educational background includes a BA in Public Relations and Journalism from North Carolina State University, where they continue their studies.