Kelsey Hoffbauer is currently the Director of Ad Sales Planning at DIRECTV, a role they have held since 2023. They possess over nine years of experience in the Linear Addressable and Digital industry, with past roles including Associate Director of Pricing & Planning at DIRECTV and Video Investment Negotiator at Hearts & Science. Kelsey began their career with an internship at FactSet Research Systems and has also worked at GroupM and WarnerMedia in various sales planning and media negotiation capacities. They earned a Bachelor's degree in Journalism from Towson University in 2014.
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