Makayla Olson

Makayla Olson is a Lead Marketing Technology Manager specializing in loyalty and retention, workflow optimization, and MarTech strategy. They have extensive experience in marketing roles, including a strategic position at DIRECTV, where they contributed to significant revenue campaigns and spearheaded a major product launch. Prior to this, they held leadership roles at Beaches Local Marketplace and Shie Boutique, driving community engagement and brand awareness through innovative digital marketing strategies. Makayla's background also includes roles in event marketing and account management, underscoring a diverse skill set in the marketing technology landscape.