Matthew Ie

Matthew Ie is a Product Marketing Leader currently overseeing the proactive price/value strategy in retention marketing at DIRECTV. They lead a specialized team focused on understanding subscriber pain points and developing customized offers to enhance loyalty and reduce churn. Previously, Matthew managed a retention budget exceeding $1B+ and established a financial performance management department. Their expertise encompasses financial and data analytics, allowing for quick adaptations of marketing strategies to boost profitability and foster deeper brand loyalty. Matthew holds a Bachelor’s Degree in Economics and Statistics from the University of California, Davis.