Minghao Bian is a Lead Marketing Analytics professional at DIRECTV, bringing extensive experience in marketing sciences and advanced analytics. Bian's prior roles include Senior Analyst at Starcom and Marketing Sciences Manager at Initiative, where they developed marketing mix models and optimized media tactics for various clients. Educated at The University of Chicago with a Master’s in Analytics, Bian also holds a Bachelor’s in Actuarial Science, Risk Management, and Mathematics from the University of Wisconsin-Madison. Known for their proficiency in programming languages such as Python and R, Bian effectively combines technical skills with business acumen to drive impactful insights and solutions.
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