Pedro Mesigos is the Jefe de marketing deportivo at DIRECTV LATAM, where they have been leading the sports marketing team since 2011. They have implemented a comprehensive 360° marketing system across seven strategic sports, focusing on negotiation and relationship management with various unions and federations. Prior to this, they worked as an operador en mesa de dinero at Banco Bicreditanstalt from 2003 to 2009.
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