Phong Vu

Phong Vu, Ph.D., is the Director of Marketing Advanced Analytics at DIRECTV, where they spearhead the use of AI/LLM to enhance customer retention strategies. Previously, they worked at Kroger as a Data Scientist, integrating diverse data sources to develop customer engagement dashboards and conducting analyses to improve strategic decision-making. Phong also served as a Senior Quantitative Analyst and AVP at Fifth Third Bank, achieving significant reductions in execution and report generation times. They hold a Ph.D. and a Master's degree in Electrical and Computer Engineering, as well as a Bachelor's degree in Electronics and Telecommunications.