Sam Kamela has extensive experience in AI software development, analytics, data science, and advertising monetization. They previously served as a Systems and Application Administrator at DIRECTV, where they managed a critical audience measurement system and deployed an industry-leading advertising platform. Sam has held various architect roles at DIRECTV and AT&T, focusing on addressable advertising technologies and enhancing monetization opportunities, leading to significant revenue increases. Currently, Sam is the Sr. Director of Architecture - Addressable Advertising & Data at DIRECTV, where they lead initiatives to evolve advertising capabilities and expand real-time data collection. Sam's early career included internships at IBM and Quantum, where they honed critical technical skills.
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