Shawn Fried

Shawn Fried is the Associate Vice President of Video Product Management at DIRECTV, a position held since 2019. Prior to this role, Shawn served as a Senior Manager in Product Management at DIRECTV, where they enhanced user experience across various platforms. With a career spanning multiple leadership positions, including Director of Video Product Management at AT&T and various roles at NBCUniversal, Shawn has developed comprehensive strategies and managed cross-functional teams to drive product excellence and consumer engagement in the digital entertainment space. They hold an MBA in Entertainment Management and Strategy from the University of California, Los Angeles, along with a BA in Political Science from the University of California, Berkeley.