Shayna Smith is a Senior Director of Data Engineering at DIRECTV, where they lead business analytics and data engineering efforts. With over two decades of experience in the telecommunications industry, Shayna previously served as Associate Director of Technology at AT&T and held the position of Lead Product Marketing Manager for AT&T Mobility. They possess a Bachelor of Business Administration with a double major in Marketing and Management from Kennesaw State University and completed a Nano Degree in Business Analytics from Udacity in 2019. Shayna is skilled in technical staff management, data warehouse architecture, data analysis, application rationalization, and agile application development.
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