Sheida Karami is a Senior Director of Advertising & Creative Services at DIRECTV, a position held since 2024. They previously served as an Associate Director of Strategy at TBWA\Chiat\Day from 2022 to 2024 and as a Senior Brand Strategist at MullenLowe U.S. from 2020 to 2022. Their early career includes roles as a Strategist for Nike (Jordan Brand) at Laundry Service and as an Assistant Media Planner at Wieden + Kennedy. Sheida graduated with a B.A. in Advertising and Film and Media Arts from Southern Methodist University in 2015.
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