Zack Kertcher, PhD, is an accomplished analytics and data science leader with extensive experience in directing complex data projects for various academic institutions and firms. They hold a PhD in Sociology from the University of Chicago, where their passion for analytics began. Currently, Zack serves as a Principal at Research Done and an Advanced Analytics Principal at DIRECTV, while also teaching at institutions like the University of Illinois. Their methodological approach combines a strong foundation in data science with qualitative research methods to address diverse data-driven challenges across sectors including finance, marketing, and healthcare. Prior to their analytics career, Zack worked in IT consulting for notable companies such as Coca-Cola and Hewlett Packard.
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