Lida Sinclair

Lida Sinclair is an experienced marketing professional currently serving as Chief Marketing Technologist and Group Head of Digital Marketing at Discovery Limited since January 2012. Prior to this role, Lida worked as a Service Executive at PruHealth from 2004 until November 2011 and as a Management Consultant at Accenture between March 2000 and June 2004. Lida holds a Bachelor of Commerce Honours degree with a focus on Corporate Communication, Industrial Psychology, Journalism, and Business Management from the University of Johannesburg, earned from 1996 to 2000. Lida completed secondary education at Hoerskool Hartswater from 1991 to 1995.