DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over25 years of experience with technical brands, and DUER was born.Since then, their clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.

Community & Lifestyle

DUER

Gary Lenett

Nadia Gillies

Michael MacIntyre

Marketing Team

Operations and Planning Team

Sales Team

Product and Development Team

Retail and Development Team

Ecommerce and Omnichannel Experience

DUER

Org chart

Teams