DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over25 years of experience with technical brands, and DUER was born.Since then, their clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.

Community & Lifestyle

DUER

Gary Lenett

Michael MacIntyre

The Marketing Team at DUER is responsible for promoting and growing the brand by managing marketing channels, driving digital growth, developing commercialization strategies, and executing email marketing campaigns. They craft compelling visual content and ensure a seamless user experience across all platforms to engage and retain customers, supporting the company’s mission of merging fashion with functionality.

Marketing Team

The Operations and Planning Team at DUER is responsible for ensuring seamless supply chain management and optimizing inventory levels. This includes overseeing fulfillment, managing retail operations, planning merchandise requirements, and maintaining efficient systems to support inventory control. The team collaborates to ensure that DUER’s functional fashion meets market demand while maintaining operational efficiency.

Operations and Planning Team

The Sales Team at DUER is responsible for driving revenue growth by engaging with retailers, maintaining relationships with wholesale accounts, and expanding market penetration across various regions. They work collaboratively to identify new business opportunities, provide exceptional customer service, and ensure that DUER’s innovative and functional clothing line reaches a diverse audience of athletes, commuters, and adventurers. The team is also tasked with developing and executing sales strategies that align with the company’s mission to bridge fashion and functionality.

Sales Team

The Product and Development Team at DUER is responsible for designing, creating, and perfecting the company's innovative apparel that bridges fashion and functionality. This team oversees the entire lifecycle of product creation, from conceptualization and material selection to final production. They ensure that each garment meets DUER's high standards for performance, quality, and style, catering to the needs of professional athletes, commuters, and adventurers alike.

Product and Development Team

The Retail and Development Team at DUER focuses on expanding and optimizing the company's retail presence while enhancing employee skills and brand advocacy. The team comprises a Global Merchant who manages international product assortments, a Director of Retail, Learning + Development overseeing store operations and staff training, a Wholesale Tools Specialist supporting retail partners, an Ambassador promoting brand visibility, and an Assistant Store Manager ensuring smooth daily store operations. Together, they work to bridge fashion with functionality, aligning with DUER's mission and customer needs.

Retail and Development Team

The Ecommerce and Omnichannel Experience team at DUER is responsible for developing and managing the company's online sales platforms and ensuring a seamless shopping experience across all channels. They focus on optimizing the user journey, integrating digital and physical retail strategies, and enhancing customer engagement to drive sales and brand loyalty.

DUER

Org chart

Teams

Marketing Team

Operations and Planning Team

Sales Team

Product and Development Team

Retail and Development Team

Ecommerce and Omnichannel Experience

Offices

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