DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over25 years of experience with technical brands, and DUER was born.Since then, their clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.

Community & Lifestyle

DUER

Gary Lenett

Michael MacIntyre

The Product and Development Team at DUER is responsible for designing, creating, and perfecting the company's innovative apparel that bridges fashion and functionality. This team oversees the entire lifecycle of product creation, from conceptualization and material selection to final production. They ensure that each garment meets DUER's high standards for performance, quality, and style, catering to the needs of professional athletes, commuters, and adventurers alike.

Product and Development Team

The Sales Team at DUER is responsible for driving revenue growth by engaging with retailers, maintaining relationships with wholesale accounts, and expanding market penetration across various regions. They work collaboratively to identify new business opportunities, provide exceptional customer service, and ensure that DUER’s innovative and functional clothing line reaches a diverse audience of athletes, commuters, and adventurers. The team is also tasked with developing and executing sales strategies that align with the company’s mission to bridge fashion and functionality.

Sales Team

This department is responsible for managing the organization's financial planning, reporting, and analysis.

Finance Department

This department manages the processes and personnel involved in retail sales and warehouse operations.

Retail Operations

This department focuses on managing regional sales strategies and marketing initiatives to drive business growth.

Sales and Marketing

This department oversees the operational functions and personnel of retail store locations.

DUER

Org chart

Teams

Product and Development Team

Sales Team

Finance Department

Retail Operations

Sales and Marketing

Store Management

Offices

DUER

Org chart

Teams

Product and Development Team

Sales Team

Finance Department

Retail Operations

Sales and Marketing

Store Management

Offices

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