Vicky Bui is an accomplished marketing professional with extensive experience in strategic marketing and brand development, primarily within the entertainment and retail sectors. Currently serving as Senior Manager of Marketing & Commercial Strategy for Hotels & Sales Channels at Disney Parks, Experiences and Products, Vicky leads marketing initiatives for the Disneyland Resort. Vicky's previous roles at Disney include managing retail brand development for Lucasfilm and overseeing franchise development for Disney Entertainment properties. Prior experience includes key managerial positions at Forever 21, where Vicky contributed to corporate strategy and marketing operations, as well as freelance marketing consulting for small businesses. Vicky holds an MBA from California State University-Long Beach and a BA in Marketing from Cal State Fullerton.
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