Alana B.

Alana B. is currently a Category Strategy Senior Manager at The Walt Disney Company, where they develop strategies to enhance the value proposition of Disney Advertising Sales through data-driven solutions and audience-based buying. Previously, they served as a Senior Account Manager at Ipsos North America, leading brand health tracking studies for Google’s media platforms. Alana also held roles such as Research Manager at Phoenix Marketing International, Senior Research Analyst at Nielsen, and Account Manager at Ipsos North America. They earned an MBA in Management and Analytics from Binghamton University and a B.S. in Management with a dual concentration in Marketing and Management Information Systems.