Amy Lai is a DTC professional specializing in programming insights and digital merchandising with over ten years of experience in creating engaging online shopping experiences. Currently a Digital Consultant at Alo Yoga, they previously served as the Director of Site Merchandising at Dolls Kill, where they led a team to optimize website content and promotions. They also held roles at The Walt Disney Company as a Senior Manager in Programming Insights and Site Merchandising Manager, contributing to the shopDisney site. Additionally, Amy supported teams at Hollar and Nordstromrack.com | HauteLook, demonstrating a commitment to delivering compelling and accessible digital experiences. Amy's mission is to connect customers with the brands and products they love while continually exploring new challenges.
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