Brian Lista is a seasoned Sales and Marketing leader with over 22 years of experience in the advertising industry. Currently serving as the Senior Director of Disney Advertising Sales, Brian leads retail category sales efforts across various Disney multimedia properties. Earlier positions include Senior Director of Multimedia Sales at ESPN, where Brian created innovative client solutions and drove substantial investments across multiple platforms. Brian began their career as a Broadcast Negotiator at MediaVest and holds a Bachelor of Arts in Communication and Media Studies from Marist College.
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