Daniela Lopes

Daniela Lopes is the Head of Brand Integration at The Walt Disney Company, where they lead partnerships to create brand integration actions and experiences aligned with company goals. They have previously held various roles at Disney, including Partnerships & Promotions Manager and Planning Senior Coordinator, where they managed crossmedia projects and developed promotional strategies for major brands. Daniela began their career as an Ad Sales Planner at Grupo Mix de Comunicação and AUWE Digital, focusing on strategic planning and media analysis. They hold a background in creative advertising from their time at AGICOM during their studies. Passionate about travel and diverse cultures, Daniela believes in the power of relevant content to engage audiences.