Leanne Hackmann

LeAnne Hackmann is an experienced executive in franchise management and brand strategy, currently serving as Vice President of Franchise Management at The Walt Disney Company since May 2019. Previously, Hackmann held the position of Vice President of Brand Strategy at Twentieth Century Fox, where responsibilities included driving brand strategy and consumer insights for film franchises. At Mattel, Hackmann advanced from Director to Senior Director, leading global content strategy and achieving significant revenue growth for major brands such as Barbie, Monster High, and Hot Wheels. Earlier career highlights include leading marketing efforts at Arenas Entertainment and orchestrating theatrical marketing campaigns at Artisan Entertainment. Hackmann holds a BA in East Asian Studies from UCLA.