Mackenzie Murphy is a seasoned marketing professional with extensive experience in franchise development and global brand strategy. Currently serving as Senior Manager of Franchise Development at The Walt Disney Company since June 2022, Mackenzie previously held the position of Marketing Manager for Mattel's Global Franchise - Preschool from August 2018 to June 2022, managing the Preschool portfolio and overseeing brands like Thomas & Friends. Earlier roles include Associate Marketing Manager at Mattel, focusing on Thomas & Friends, and Senior Marketing Associate at Fisher-Price, where franchise management responsibilities extended to notable brands such as Nickelodeon's Blaze and the Monster Machines. Mackenzie's educational background includes an MBA in Marketing from the Fordham Gabelli School of Business and a Bachelor of Science in International Marketing from Fordham University.
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