Mel Ayer

Manager, Digital Marketing

Mel Ayer is an accomplished digital marketing professional with extensive experience in the entertainment industry, particularly with The Walt Disney Company from August 2015 to July 2023. In the role of Manager, Digital Marketing, Mel led creative strategy and content development for various campaigns, managing digital support opportunities for Pixar, Walt Disney Animation Studios, and Disney+. Previous positions at Disney+ included Sr. Content Marketing Manager, where Mel directed a team in producing content for the platform's YouTube Channel, and Content Marketing Strategist, overseeing content development for Disney lifestyle verticals. Prior experience includes roles at ILOVECREATIVES focusing on community engagement and events, as well as several positions at NBCUniversal, where Mel contributed to strategic marketing promotions and content creation. Mel holds a Bachelor of Arts in English Language and Literature from California State University, Fullerton.

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