Priska Yu

Priska Yu is an experienced marketing professional currently serving as the Direct Channel Strategy & Activation Manager at The Walt Disney Company since August 2022. Previous roles include Partner Marketing Specialist at Shipt, where responsibilities involved managing lifecycle marketing strategies, driving growth analytics, and cross-functional communication. Additional experience includes marketing and coordination roles at InTandem Promotions, Cheeky Bliss, Victoria's Secret Pink, and MKTG, where Priska honed skills in brand strategy, event promotion, and social media marketing. Priska holds a Bachelor of Science in Business Administration with a focus on Marketing from Auburn University.