Rob Byrnes is a seasoned sales enablement leader specializing in pricing and planning within the media industry, currently serving at The Walt Disney Company since May 2017. In this role, Byrnes focuses on rate card development and strategies for Social and Innovative Ad Products across the Disney Media Portfolio. Prior experience includes positions as Sr. Director of Programmatic Sales & Partner Solutions at Gamut. Smart media from Cox., where strategic relationships with media agencies were fostered, and as VP of Pricing & Planning at Gannett, where Byrnes enhanced revenue through effective pricing and media planning strategies. Additional roles at Meredith and NBC Universal further demonstrate a strong background in digital revenue operations, ad inventory management, and sales optimization. Byrnes holds a BA in Communication, Journalism, and Related Programs from Baruch College.
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