Ryan Alloway

Senior Manager, Consumer Insights

Ryan Alloway serves as the Senior Manager of Consumer Insights at The Walt Disney Company, specializing in research and analytics for National Geographic programming across various platforms. With 15 years of experience in non-fiction content research, Ryan has a comprehensive background in data analysis, audience testing, and competitive research, contributing to key projects and series within the realms of travel, true crime, and nature. Prior to Disney, Ryan held multiple positions at Discovery Inc, culminating in the role of Senior Manager of Strategic Insights & Research for Investigation Discovery, where extensive quantitative and qualitative research informed content strategies and performance insights. A graduate of Michigan State University with a BA in Mass Communication/Media Studies, Ryan has also completed improv and sketch comedy writing courses at Washington Improv Theater.

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