Simran Sethi

Simran S. Sethi is executive vice president, Development and Content Strategy for ABC Entertainment. She reports to Karey Burke, president of ABC Entertainment.

Sethi guides all of ABC’s comedy, drama and long-form series development, and is responsible for developing new content strategies for the network. Prior to joining ABC, Sethi held executive positions at Netflix, Freeform and NBC.

Sethi most recently served as director of International Originals, India and the Middle East at Netflix where she helped shape the launch strategy and steered the growth in the roster of Indian originals for the global streaming company. Key projects included Salman Rushdie’s “Midnight Children,” “Ghoul,” “Typewriter,” “Delhi Crime,” “Sacred Games” and “Baahubali.” Prior to that role at Netflix, Sethi spent two years at Freeform where she worked with Burke and shepherded programming that helped rebrand the network with series that include “The Bold Type,” “Siren,” “Marvel’s Cloak & Dagger” and the “black-ish” spin-off “grown-ish,” among others.

Prior to joining Freeform, Sethi served as senior vice president of Comedy Development at NBC for four years, overseeing the creation of shows such as “Superstore” with America Ferrera, which is still one of the network’s top-rated comedies; and acclaimed “The Carmichael Show,” featuring comedian Jerrod Carmichael. Prior to working at NBC, Sethi served as vice president of Development at Adam Sandler’s company, Happy Madison, and as director of Development at Sony Pictures Television, working on dramas and current programming.

She graduated from Brown University and received her Master of Business Administration from Stanford Business School.