Yi Shi

Yi Shi is a marketing science professional currently serving as a Staff Marketing Scientist at The Walt Disney Company, where they manage a performance marketing team and focus on consumer insights and media optimization across various ad platforms. Previously, Yi held roles including Sr. Marketing Scientist and Decision Science Consultant at Disney, where they specialized in media mix modeling and data analytics. Their earlier experience includes a Senior Associate position at Catalyst Inc. and teaching foundational psychology at Fordham University. Yi is currently pursuing a Ph.D. in Applied Developmental Psychology at Fordham University.